By Ken Auletta
"The fullest account but of the increase of 1 of the main ecocnomic, strongest, and oddest companies the realm has ever seen."
-San Francisco Chronicle
simply 11 years previous, Google has profoundly reworked the best way we are living and work-we've all been Googled. Esteemed media author Ken Auletta makes use of the tale of Google's upward thrust to discover the way forward for media at huge. This e-book is predicated at the such a lot huge cooperation ever granted a journalist, together with entry to closed-door conferences and interviews with legends, together with Google founders Larry web page and Sergey Brin, Marc Andreessen, and media guru "Coach" invoice Campbell. Auletta's unrivaled research, bright information, and wealthy anecdotes remove darkness from how the Google wave grew, the way it threatens to drown media associations, and the place it is taking us subsequent.